Chevy Equinox Dealer Demand Outpaces Supply
Posted on February 22, 2010
Filed Under Chevy Equinox News
Due to the huge popularity of the 2010 Chevy Equinox, General Motors announced they may have to open previously closed factories, as it struggles to keep up with the massive demand for their popular Equinox crossover SUV. GM said they just can’t make the Chevy Equinox fast enough, in their current open manufacturing plants. According to GM official Mark Reuss, all current Equinox plants are at capacity, as are the plants making the GMC Terrain and the Cadillac SRX Crossover. He announced this at the Detroit Auto Show.
One of the plants GM is considering bringing online again is the Spring Hill, Tennessee, but they have not made any publicly announced decisions yet on which facilities may be reopened. Until a decision is made, GM is looking at short term options to try and raise output of the Chevy Equinox at their Canadian factory in Ingersoll, Ontario.
It’s ironic that GM, coming out of bankruptcy and still trying to get back on solid financial ground, has several new cars (including the Chevy Equinox) that are wildly popular with North American consumers, yet doesn’t have the operating capacity to make and sell those vehicles. Due to the necessary closures of 14 manufacturing facilities while in bankruptcy, GM just can’t take advantage of all this pent up demand for new fuel efficient vehicles. Hopefully GM can find a way to increase it’s capacity to make the Chevy Equinox, as this is one car that is destined to bring GM back to some semblance of it’s previous glory.
Either way, overall, this huge demand is positive for the success of Chevy Equinox as a vehicle, and for GM, as a auto manufacturing company. FYI, GM announced it sold 9,513 Chevy Equinox’s in January, according to Autodata figures. In comparison, Honda CR-V sales were 9,672 and Toyota sold 7,894 RAV4′s. Just imagine how the Chevy Equinox would have sold if they could have been delivered to all the Equinox dealers!
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